Understanding Calls

Tips for Choosing the Right Call Tracking Software for Your Company

Finding the best call tracking software for your company involves many critical issues that you can easily miss unless you are careful enough. There is a lot more going on behind slick interfaces or attractive prices.

When you start looking around, you will easily find so many products and vendors to choose from. Before you choose a certain call tracking software solution, look into the following:

Covered Numbers

What you want to do with call tracking is publish unique numbers from one campaign to another. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.

Dynamic Generation of Phone Numbers

A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process will not scale beyond a few campaigns and can lead to errors in analytics.

Compatibility with Existing Systems

Call tracking software becomes more useful when integrated with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.

Full Customization

Various businesses have unique uses of call tracking software, and of course, you should pick a platform that can be customized fully to your own particular needs. Otherwise, you will end up wasting resources.

Uptime

When you use a call tracking solution, all calls to your numbers will pass that infrastructure, so go with one that is known for reliability. Else, you won’t only lose valuable leads but your credibility too.

Call Recordings/Transcriptions

There is so much information you can get about prospective customers from call recordings and transcriptions. Moreover, you will be able to monitor your sales representatives’ call handling practices and improve them where necessary.

Concrete Analytics

When choosing a call tracking platform, make sure it offers such features as caller ID, caller location, call time and date, and all the basic analytics presented in real time. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.

Cost

Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you should only choose one that you have the capacity to pay. With all your incoming sales calls entering through the call tracking software, pick a system that comes with the best rates for calling minutes and for phone numbers. Phone number costs matter because you will be paying for many phone numbers as you begin to scale your campaigns.

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